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Which watches are driving this year’s Formula 1 season?

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17 Mar 2026

As the cars rev their engines for a new season, we look at the watches on and off the track. A new F1 season has kicked off, and it’s all change on the track. Fans have to learn a whole new language – it’s goodbye DRS and hello ‘harvest mode’ and ‘super-clipping’ – and there’s even a new team in the shape of Cadillac. Off the track, the role of the pit lane as one of the world’s most-seen showcases for luxury continues with a slew of new designs and the arrival of Breitling to shake things up.

TAG Heuer is the horological title-holder (Official Timekeeper, at least); Richard Mille, the serious flex; and H Moser & Cie offers the left-field alternative. But who are the other watch players in the F1 game? IWC is tipped to be a podium regular this season, as it has been since 2013 (and was all through the Hamilton glory years), and has two new F1 watches, both of which are collaborations with Mercedes driver George Russell. Based on the Pilot’s Watch 41mm case, there’s a chronograph and an automatic, both cased in black zirconium with matt black dials to match and details picked out in blue – a low-profile scheme that, apparently, reflects Russell's unflappable race persona. Limited editions of 1063 available.

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