Watches & Wonders: Vintage revivals, China demand slows

As Rolex and Cartier unveil innovative releases at Watches & Wonders 2025, the Swiss watch industry grapples with slowing global demand and a growing shift toward the secondary market. Referred to as “the rendezvous of the watchmaking industry,” Watches and Wonders has returned for another installment of horology heaven. From April 1 to April 7, buyers, journalists, influencers, and industry insiders are converging in Geneva, Switzerland, to witness the world’s top watchmakers unveil their latest releases and innovations for the year ahead.