Rolex Opens Its First Bucherer-Run Boutique in France on Rue Saint-Honoré

Rolex has opened its first Bucherer-operated boutique in France on Rue Saint-Honoré in Paris. Spanning two floors, the luxury space offers new Rolex watches, certified pre-owned models, private consultations and after-sales services, reinforcing Rolex’s retail presence and commitment to the pre-owned watch market.