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Richard Mille announces MoMA partnership

Hypebeast

9 Dec 2024

The Museum of Modern Art (MoMA) has launched a new partnership with French luxury watch brand Richard Mille. In this new multi-year partnership, Richard Mille is said to establish and strengthen its connection to the art world. Pledging its commitment to supporting artistic innovation and visionary creativity.

Richard Mille’s involvement with MoMA aims to push the boundaries of creativity through modern artistic expression. They will play a pivotal role in supporting the presentation of the museum’s most groundbreaking contemporary program. Specifically, the partnership will aid in the dynamic and evolving display of MoMA’s cutting-edge contemporary art collection in the
second-foor galleries, as well as The Marie-Josée and Henry Kravis Studio, a vital space
for artists exploring new and experimental art forms.

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