Hermès and Apple celebrate a decade of collaboration with a collector's line

It's surely the most couture smartwatch of all. The Apple Watch Hermès is ten years old. And it's being renewed with an anniversary collection that combines elegance and technology.

On September 9, 2014, the Apple Watch was born , the Cupertino-based company's "most personal" device. To paraphrase Tim Cook, CEO of the Californian company, this "revolutionary" product was intended to "seduce the whole world." A touchscreen, smartphone-like features, apps to track your physical activity... While today, smartwatches are commonplace, at the time, the model was particularly innovative, even downright avant-garde.
A technological gem that Hermès couldn't resist. For a year, the Parisian saddler worked with Apple to develop a luxury version of the device. Made of stainless steel, this digital timepiece is paired with the leather straps— Single Tour , Double Tour , and Cuff —that have made the Parisian house so successful. "I see our collaboration as an alliance for excellence; like the horse and carriage that, together, form the perfect team," declared Pierre-Alexis Dumas, executive vice president in charge of artistic direction at Hermès, at the time.
An anniversary collection
Ten years later, the two brands continue to collaborate and renew their partnership every twelve months. Among the innovations unveiled during the Keynote on September 9, 2025, the Apple Watch Ultra 3 , a high-performance version for which Hermès has designed a rubber strap with an athletic design. More classic, Grand H stands out with its silver wristband whose links echo the leather goods maker's signature H. In a leather version, the Animaux Bandana capsule plays with patterns and colors to stand out.

Not forgetting an anniversary edition that knits onto a fabric strap the Faubourg Party illustration drawn by Hungarian artist Tibor Kárpáti. And stages, on the Apple Watch Hermès screen , 24 stories dreamed up or experienced at 24, rue du Faubourg Saint-Honoré, the historic address of the French house.