Breitling to open private members’ clubs in New York and Miami

Breitling is moving beyond watchmaking and retail into the world of exclusive hospitality with plans to open its first private members’ club in Williamsburg, Brooklyn, in late 2027.

The Breitling Social Club, also codenamed B Social New York, is designed as a luxury hospitality destination with restaurants, bars, entertainment spaces and facilities for members to work and socialise.