Breitling Just Became the NFL’s First Luxury Watch Partner

Here’s another sport you can add to the Breitling roster: football.

The Swiss watchmaker has struck a multi-year agreement with the NFL that will make it the league’s official timepiece partner. To celebrate the partnership, the brand is launching not one but two collections of NFL team watches.

The team-up is the league’s first with a luxury watch brand in its 104-year history. The NFL chose to work with the watchmaker because it saw a brand that is focused on two of the same core ideas: precision and timing. The partnership also comes at a moment when the league is pushing to expand internationally like never before.

Breitling’s new team watches can be purchased now through the brand’s website or one of its boutiques. Those traveling to any of this season’s record seven international games can also buy the watches at one of the company’s pop-up storefronts. You can find those in São Paulo, on Sept. 5; in Dublin, on Sept. 28; in London, on Oct. 5, 12, and 19; in Berlin, on Nov. 9; and, finally, in Madrid, on Nov. 16.