Zuckerberg says Threads has a ‘good chance’ of reaching 1 billion users in a few years

26 Oct 2023

Meta said today that its text-based social network Threads has under 100 million monthly users three months after its launch.

Mark Zuckerberg noted during the company’s latest earnings call that the social networking giant is happy with Threads’ progress — with the current growth rate, it could achieve the mark of a billion users in the next few years.

“We’re three months in now, and I’m very happy with the trajectory,” Zuckerberg said on the call.

“I’ve thought for a long time that there should be a billion-person public conversations app that is a bit more positive. And I think that if we keep at this for a few more years, then I think we have a good chance of achieving our vision there.”

Monthly active users might not be the greatest indicator for engagement on a social network like Threads though. As a casual user, even if you open the website or an app once, you’ll be counted as an active user.

Comparatively, Threads’ rival X (formerly Twitter) has nearly 550 million monthly active users, a number shared by Elon Musk in September. Earlier this month, X’s CEO, Linda Yaccarino said that the platform has 245 million daily active users.

While Meta didn’t share daily active user numbers for Threads, Insider Intelligence analyst Jeremy Goldman said the social network has nearly five times fewer daily active users than it did at its July launch.