You Know Who Posts on Social Media? Hardly Anybody

9 Dec 2024

It’s time to talk about the fallacy of social media interaction as an indicator of popular opinion.

For years now, people have been using social media as a focus group, as an indicative measure of relative popularity and trend-worthiness. But for several reasons, social media discussion likely doesn’t reflect the perspective of the populous.

On X, for example, 20% of users create all of the content. The other 80% never post, like, comment. They just read.