X Will Now Enable Advertisers to Target Only Premium Subscribers With Their Campaigns

6 Jan 2024

While advertising on X is probably not the most popular option at the moment, with many big-name brands pulling back from the platform, due to owner Elon Musk’s continued controversial stances, there are still many millions of people using the app every day, which could present significant opportunity, if they’re among your target audience.

And today, X has added a new ad option to consider, with marketers now able to target X Premium subscribers specifically with their campaigns.