X Tests Auto Advance Mode for Video Viewing
Social Media Today
17 Jul 2024
As another element of its growing video content push, X is testing a new option that would enable users to keep X videos flowing through, without having to manually swipe to the next clip.
As you can see in this example, shared by X News Daily, X is testing out a new “Auto Advance” option for video playback, which, as it sounds, would automatically switch to the next video upload in-stream at the end of each clip.
Which could make it easier to watch X video content in a more “lean back” experience, where you can just switch it on and let it play. And with X also improving its TV connectivity, that could also enable you to catch up with all the top recommended videos for you, each day, on the biggest screen in your house.
Indeed, back in April, X launched its updated Smart TV app, which provides more functionality for TV viewing of X video content.
Which is all part of X’s broader “video first” content approach, that’s seen it drive significant increases in consumption of its vertical video feed, while also signing exclusive content deals with a range of broadcasters to maximize user interest.
