What can AI do for beauty? L’Oréal and NVIDIA’s new collaboration might give us a clue

12 Jun 2025

Beauty behemoth L’Oréal and US-based tech company NVIDIA are unlocking the full power of AI in beauty. L’Oréal is using Nvidia’s technology for three main things: creating 3D product images, making personalised shopping experiences and generating marketing content.

L'Oréal has two key AI-driven projects: CreAITech, which quickly creates realistic 3D images of beauty products for ads, and Noli, which recommends beauty products based on individual skin needs using data from over a million skin samples. With Nvidia’s help, these tools will work faster and reach more customers across different platforms.