We’re a technology company’: Oakley’s Caio Amato on designing with Meta, Prada and astronauts

16 Jul 2025

It’s been a while since we heard a fashion brand call itself a tech company. Such headlines disappeared around the same time that brands’ priorities shifted away from experiments with new tech, like Web3, and back to the bottom line. But when your sights are set on going to space, technical performance is going to play a significant role.

“We’re a technology company, no doubt about it,” Oakley’s global president, Caio Amato, tells Vogue Business in an interview. “Our offices are full of scientists; what we do is science wrapped in art. Technological research and development are at the foundation of everything we do.”