Vogue World 2024 Is Heading to Paris to Kick Off Haute Couture Week—Just Before the Olympics

26 Feb 2024

And Paris makes trois!

When Vogue World launched in 2022, it unspooled in downtown New York City as a street-fair-slash-fashion-show with all the makings of a legendary night. Models graced an openair runway, Lil Nas X performed while flanked by the Hadid sisters, and hot pastrami sandwiches were served courtesy of Michael Kors and Katz’s Deli. When the event hopped the pond for Vogue World: London in 2023, an opening night in the West End was reimagined at the historic Theatre Royal Drury Lane: Annie Lennox serenaded the crowd with “Sweet Dreams (Are Made of This),” FKA Twigs sang alongside Rambert dancers, and The Supers—Naomi Campbell, Cindy Crawford, Linda Evangelista, and Christy Turlington—took a surprise walk down the runway. The star-studded event featured a stirring red carpet (remember Sienna Miller in that bump-baring Schiaparelli?) and raised £2 million for various British arts organizations. Let’s do it again, shall we?

This year, the fashion and revelry continues, with Vogue World coming to life in Paris on the famed Place Vendôme, surrounded by haute couture ateliers at the center of the First Arrondissement. Mark your calendar—the festivities are set for Sunday, June 23.

"I am delighted that Vogue World has found its third home here in Paris,” Anna Wintour, Chief Content Officer, Condé Nast, and Global Editorial Director, Vogue, announced today from the Ritz Paris. “If Vogue World: New York was a street fair, and Vogue World: London was a glamorous night at the theater—supporting arts and cultural organizations in London—Paris will be a kind of opening ceremony; one that celebrates 100 years of fashion and sport, as well as this extraordinary city.” Wintour was joined by an illustrious group: Bruno Pavlovsky, Executive President of the Fédération de la Haute Couture et de la Mode; designers Simon Porte Jacquemus, Olivier Rousteing, Marine Serre, and Pharrell Williams; and a number of French Olympians, including fencer Enzo Lefort.

Williams, who relocated to Paris to take the helm at Louis Vuitton Menswear, followed Wintour’s remarks, noting his anticipation for Vogue’s arrival in the City of Light. “Vogue World: Paris will spotlight the best of what is truly French style; both what we see on our runways, and what appears on our avenues and boulevards.” Pharrell added, “It’s that inclusive spirit that has long made this city a haven for artists, and what continues to make Parisian fashion so extraordinary.”

Vogue World: Paris is being imagined in collaboration with youth athletic academies from throughout France, pairing each Olympic sport—cycling, gymnastics, tennis, taekwondo, fencing, and break dancing, among others—with a theme of French fashion for every decade since 1924, when Paris last hosted the Olympic games. The event will showcase French designers, current and past, as well as houses that historically present their collections in Paris. The evening will be punctuated by surprise live performances.