Vivatech: Innovations to remember from the 2025 edition

15 Jun 2025

At the center of the show were the pavilions of French giants LVMH and L'Oréal Paris. The former, which presented its awards on Thursday, June 12, showcased its Machine Zero tool for detecting impurities in cashmere, as well as the Reflex Logistic augmented reality business management tool used by Dior. The Rigsters product digitization tool, developed by OKCC, was also on display, along with its bottle-decorating robotic arm. On the Bulgari side, the Dev4side product authentication tool was featured, alongside a virtual pinball machine and a Sephora vending machine.

The L'Oréal pavilion was no less busy, where visitors could try a variety of services, such as the Noli personality diagnosis tool launched a year ago, a Hyperlook Studio providing make-up advice, La Roche-Posay's dermatological suggestion device, and Lancôme's "nano-surfacer".

Beauty Genius enabled visitors to experiment with the creation of personalized campaigns using artificial intelligence (via AI from Adobe, Omi, or Google). However, Cosmo International was the most intriguing, with its process for capturing the real scent of flowers without the use of chemicals, as explained by Valentino's Private Talk fragrance over the past year.

Not far away, at the Meta stand (notably, Facebook and Instagram), the ambitions of metaverses invading both private and professional life have fizzled out. Yet, crowds kept flocking to try the camera glasses developed with Ray-Ban.