Twitter is now X. Here's what that means.

31 Jul 2023

The internet is abuzz as the app formerly known as Twitter announced a name change last week. X.com now redirects to Twitter.com; the company's headquarters now sports a flashing X where there was once was a bird logo, and the app now appears as "X" in the Apple and Google app stores.

The rebrand is another step in the ongoing transformation of Twitter, once an online watering hole for hyper-connected people that is aiming to become an app that can do "everything," according to newly installed CEO Linda Yaccarino.

"Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app," the company's owner, billionaire Elon Musk, recently said.

"The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world," he added.