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TikTok Owner ByteDance is Launching Custom AI Chatbot Creation Tools

Social Media Today

4 Dec 2023

With every platform now trying to work out how to integrate generative AI elements into their apps, one of the main avenues being explored is facilitated chatbot creation, which gives users the ability to create their own, custom AI bots that can respond to text queries in-stream.

Which may not have a heap of value for regular users, but for brands…

TikTok owner ByteDance is the latest to test out bot creation, via a new, soon-to-be-launched platform that’ll enable AI chatbot customization, within varying parameters. Custom LLMs and bots have become a new trend in the Chinese market, with ByteDance rival Baidu also launching a chatbot development system, which provides tools to build responsive models, based around a business’ products and services.

Which is the real value here. If you could build a ChatGPT like system, but customized to your database, and around your products, that could be a helpful tool to facilitate customer service, and enable potential customers to get better answers to their queries, with less manual intervention.

Though Western audiences haven’t always warmed to such.

Meta tried to make chatbots a thing in Messenger back in 2016, with a range of customization frameworks and tools designed to help brands build their own digital assistants. But they never caught on, and while AI bots are a lot more advanced, it’s unclear, at this stage, whether people will be more open to these systems either, though given the popularity of ChatGPT, they are likely worth the experiment.

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