TikTok Expands Access to New TikTok Shops eCommerce Program

22 Jun 2023

After testing the option with selected US retailers over the last few months, TikTok is now expanding access to its new TikTok Shops eCommerce option, which provides streamlined product display, and in-stream conversion, simplifying the in-app shopping experience. As you can see in these example screens, TikTok’s updated in-stream shopping process, which it’s been testing with selected US retailers since February, includes a product overview, and a direct purchase flow, all within the app itself - as opposed to the regular TikTok shopping process, which reverts users back to the retailers’ website to convert.