TikTok Expands ‘Out of Phone’ Campaigns with UGC
Social Media Today
20 Jun 2024
TikTok’s looking to help brands expand their promotions off the platform, with a new element of its “Out of Phone” offering that’ll enable brands to use TikTok creator content on billboards, within in-store displays, cinema promos, and more.
Today, TikTok’s launching a new “Out of Phone: Branded Mission”, which will combine TikTok’s interactive “Branded Mission” element into its “Out of Phone” offering, expanding the potential of its IRL displays.
Branded Mission, which TikTok launched in 2022, enables brands to post participatory campaigns, which creators can then choose to participate in. Brands can then select their favorite creator videos on the theme and amplify them through boosted ad traffic.
The new Out of Phone: Branded Mission will essentially incorporate user-generated content into its off-platform outreach, so that brands can use UGC in their expanded promotions.
