TikTok Adds Option To Activate Customer DMs During Livestreams

13 May 2025

TikTok’s rolling out another way for livestreamers to generate direct leads from their broadcasts, with the option to switch on DMs during livestreams.
As you can see in these examples, posted by social media researcher Jonah Manzano, TikTok is now informing livestream creators that they can activate DMs during streams via a “LIVE setup for client acquisition” menu within the broadcast options.

That’ll then add a message CTA button within your broadcast, so that viewers can quickly and easily get in contact during the stream.

Which could be a good way to generate leads, and spark more interest during your TikTok LIVEs.