Ted Sarandos Admits Netflix Ad Tier ‘Definitely Not at the Scale We Want It to Be at Yet’

12 Oct 2023

While Netflix’s ad-supported tier has surpassed 10 million monthly active users globally, the streamer’s co-CEO Ted Sarandos acknowledged Thursday that the offering is still in its infancy and “definitely not at the scale that we want it to be at yet.”

“We’re a year into it. Jeremi [Gorman], by the way, did a great job getting us to where we’re at today,” the executive told Bloomberg’s Screentime conference on Thursday. “What we have to do, by the way — not just us, all these platforms that have added an ad option — they’ve all got to do the same thing, which is you have to get that tier at scale and grow that at scale with fans and viewers.”

Last week, Netflix announced that Amy Reinhard would take over as president of the ad business, with Gorman set to exit. Following the announcement, the Information reported that the shakeup was part of an effort to speed growth in the ads business.