Tech & Fashion: as AI reaches its limits on imagery, brands search for the right formula

20 Oct 2026

It has been barely four years since ChatGPT was launched to the general public. And in those four years, the highly complex concept of generative intelligence has become embedded in the everyday lives of both individuals and businesses. Consequently, since 2022, the use of AI-powered solutions has come to seem indispensable… despite breakneck developments that are sometimes hard to grasp. Last Wednesday, at the 'Tech Generates Fashion' event, the French Federation of Women’s Ready-to-Wear offered a number of insights to help decision-makers in the sector understand the possibilities opened up by AI, from product design to marketing strategies, as well as changes to the legal framework.