Spotify debuts Gen AI ads, programmatic ad buying

7 Apr 2025

Spotify announced Gen AI ads, among other changes to its advertising business, at an event in New York City on Thursday. Notably, the company introduced a new programmatic offering, the Spotify Ad Exchange (SAX), which allows advertisers to reach Spotify’s logged-in users via real-time auctions.

Expanding on the SAX news, Spotify said it inked new partnerships with Google’s demand-side platform, Display & Video 360, and Magnite, with Yahoo DSP, Adform, and others to come “soon.” The Trade Desk is also supported. SAX will offer “full addressability” and measurement capabilities, the company said.