Snapchat Showcases New Spectacles AR Experiences

21 Oct 2024

Snapchat has showcased some of the first AR experiences built with its new AR Spectacles device, which it unveiled at its partner summit last month.

The new experiences, created by developers with early access, highlight the interaction possible with the glasses, and how they could be used in real world scenarios.

ncluded in the video here are:

Origami by Inna Sparrow – Teaches users how to make origami creations
Calligraphy by Vova Kurbatov – Simple handwriting templates
Pool Assist by Studio ANRK – Ensure you always go for the right shot in pool
Emergensee by Team ZapChat – Teaches people how to correctly use an EpiPen
RPG by Aidan Wolf – An interactive game illuminated through the glasses
These are some interesting use cases, showcasing the potential of Snap’s AR glasses experiences, with both practical and fun ways to engage users via the device.

Though the bigger question with Snap’s AR device is: “Can Snapchat really keep up with the latest innovations in AR wearables, and create AR glasses that will be a viable, valuable market offering?”

This is a key question for the future of Snap, with the company maintaining its focus on AR Spectacles, as Meta and Apple move forward with their AR plans.