Snapchat Provides Insight Into How Snaps Drive Purchase Behavior

2 Jun 2025

Snapchat has published a new report on how technology is changing the shopping experience, and how social media, in particular, now plays a significant role in driving purchase decisions.

The report, created in conjunction with Publicis Media and NRG, incorporates responses from over 3,000 Snapchat users, providing an indicative view of some key trends that are shaping consumer behaviors in the app.

And there are some interesting notes. First off, the data shows that advancing tech, including virtual try-on options and generative AI, are re-shaping the shopping journey.