Snapchat Is Adding Sponsored Snaps To Expands Its Ad Opportunities

3 Sept 2024

Snapchat’s adding some new ad placement options, as it looks to build on its recent ad business growth, while it’ll also soon provide more insights into app usage, in order to help marketers better understand how people are engaging with different elements of the app.

First off, on ad placements. The main announcement from Snap is that it will soon launch “Sponsored Snaps,” which are pretty much like LinkedIn’s sponsored InMails in Snap form.

As explained by Snapchat CEO Evan Spiegel:

“Sponsored Snaps appear in the chat inbox as a new Snap without a push notification, and opening the message is optional. This allows advertisers to engage prospective customers all the way down the funnel all within a single ad unit; raise awareness with broad reach in the chat inbox, improve consideration with people who choose to view the Snap, and drive conversion with an in-message call-to-action.”