Snapchat Debuts AR Ring Try-on Experience for Cartier Campaign

10 Apr 2024

Snapchat’s got a new kind of AR Try On experience, with the latest campaign from Cartier being used to showcase Snap’s new ring try on, enabling users to see how the latest Cartier “Trinity” ring looks on their own finger.

As you can see in this example, Snap’s Ring Try on will enable you to see how a ring looks on your own hand, and on any finger you choose.

As explained by Snap:

“With a few simple taps, the Cartier Trinity Ring Lens lets you discover the collection, try on the Classic Trinity Ring, and shop wherever, whenever. Our new ring try-on technology, coupled with Ray Tracing and Hand Tracking, makes it more precise and life-like than ever before. When your hand moves, the ring follows, and Cartier’s Classic Trinity Ring sparkles in a way that’s true-to-life.”

Snap says that it developed the new experience in exclusively with Cartier, with a focus on the quality and reflection of metals and diamonds, as well as the accuracy of the fit.

“It uses machine learning to predict the 3D hand surface, which helps it better understand the shape of each individual hand.”

It’s another way for Snap to enhance the shopping experience, giving users an opportunity to try out new looks in the app, which could be a big step for online commerce.

The feature adds to Snap’s existing AR Try On options, which also include:
- Make up
- Handbags
- Glasses
- Nail polish
- Shoes

Snapchat’s also developing more advanced tools to enable more types of clothing Try On experiences, using AR “Occluders” to ensure more accurate representation of the real world item in the digital environment.