Snap Launches Program to Measure Carbon Emissions of Digital Ads

13 May 2024

Snapchat has announced a new initiative aimed at improving its environmental impact, by helping advertisers understand the carbon footprint of their Snap ads.

Yes, your digital ads also have an environmental impact, and now, you’ll be able to make a more conscious decision around such, with Snap providing more data on its processes.

Working with sustainability platform Scope3, the new program will see Scope3 provide advertisers with various impact measurements for their campaigns, based on elements like server load to create and host ads, usage of mobile devices to view them, percentage of overall company emissions, etc.