Pinterest launches shoppable print magazine with Real Simple

16 May 2024

Social media platform Pinterest and Real Simple magazine have joined forces to create a shoppable issue named "Best & Brightest."

The collaboration features over 120 curated products, with QR codes embedded in each magazine segment that lead readers to corresponding Pinterest boards, where articles can be purchased. The issue launched on RealSimple.com and Pinterest's shoppable board on May 15, followed by its release in Real Simple’s June edition, available on newsstands from May 17.

Pinterest's chief content officer, Malik Ducard, iterated Pinterest's role as a trusted resource for inspiration and purchasing decisions. By integrating QR codes throughout the magazine, readers can seamlessly transition to curated Pinterest boards to explore and purchase featured products from various retailers.

"Since its launch more than 20 years ago, Real Simple has been a resource to help you knock out everything on your to-do list with ease, and now we are making it even easier with Pinterest. Consumers trust Real Simple tohelp cut through the clutter and find the best products in every category," said Lauren Iannotti, Real Simple Editor in Chief.