Pinterest Launches New Promotional Campaign Focused on Personalized Looks

13 May 2025

Pinterest has launched a new promotional campaign, which focuses on its capacity to expand your discovery efforts, and help you find your own style.
The new campaign is primarily focused on fashion and beauty, and aims to showcase Pinterest’s expanding capacity to discover products based on text and/or visual search.

As explained by Pinterest:

“When algorithms steer toward what’s already popular, it’s easy to get swept into a sea of sameness - endlessly scrolling through generic options on repeat. How does one stand out in a world where the internet offers more of the same every day? Pinterest gives its users the power to choose, to hone in on exactly what they want, and to truly create a life they love - because each decision they make reflects who they are. Our expanded visual search experience lends itself to a more personalised, creative journey.”