Pinterest Expands Direct Links to More Ad Campaign Types

29 Nov 2023

Pinterest has announced an expansion of its direct linking options, which will provide more opportunities for brands to drive more focused, direct traffic from their Pins and Pin ads.

Pinterest first announced deeplinking back in July, and enhanced direct links in September, providing more ways for brands to direct users to a specific page in their own mobile app, or to a URL, facilitating direct connection.

As explained by Pinterest:

“With other Pinterest ads, it takes two clicks for someone to navigate off Pinterest. First, people see a close-up view of the ad, and then a second tap takes them off Pinterest to the advertiser’s website. For ads using direct links there’s just one click, and it goes directly to the advertiser’s site. This streamlined customer journey is designed to support your lower funnel goals, at lower costs.”

And now, Pinterest is adding direct linking to more campaign types.