Pinterest Expands Campaign Automation Elements

6 Oct 2024

Pinterest is rolling out its own version of Meta’s Advantage+ AI-powered campaigns, which utilize machine learning and internal user knowledge to essentially automate your entire campaign process.

So what are they calling it? “Performance+”

I mean, originality has never really been a virtue in the social media space.

Pinterest’s automated ad process can provide systematic assistance in every element, including targeting, ad budgets, bidding, and even creation.

Pinterest is still giving advertisers the option to automate certain elements, and maintain control over others. Though it does suggest that full automation may drive better results.

As with all platforms, as their AI systems become more advanced, powered by internal data, that, logically, makes them more powerful for driving results.

It may feel like you’re giving over too much control of your process to the robots. But if it produces results…

Pinterest says that brands will be able to register their relevant promotions via their Pinterest contact.

These are some interesting considerations for the holiday season, especially given the role that Pinterest now plays in product discovery and purchase. There could be some valuable options here.