Omnicom Group to Debut Tool Using Generative AI for Advertising Employees

19 Jun 2023

The tool, which uses Microsoft technology, can help build media plans and target ad audiences, among other tasks.
Ad holding company Omnicom Group plans to debut its first generative artificial intelligence tool as part of a partnership with Microsoft: A virtual assistant to help ad agency employees with tasks across the advertising process such as compiling audience insights and building media plans.

Omni Assist is built on top of the company’s Omni platform. Unveiled in 2018, the platform was fashioned as a way for Omnicom’s agencies and clients to create, plan and execute ad campaigns using data. Omnicom said it continues to consider the use of Omni Assist as a beta test before rolling it out more broadly. The company developed Omni Assist using access to OpenAI’s GPT models through Microsoft Azure.