Nike & Fortnite Take To The Sky With Airphoria

19 Jun 2023

The world of Nike knows no bounds. From its home in Oregon to international sports stadiums, local gyms, coffee shops, and runways, it's everywhere; but that's not to say the Swoosh is limited to reality, either. Where the physical dissolves into the digital, within Fortnite, Nike's building its own reality. Welcome, to Airphoria.

In gaming, few games or video game publishers can boast the real-world crossover that Fortnite has achieved in the past few years. More than just building the type of officially licensed merchandize you'd typically find reigning from video games, Fortnite has gone above and beyond to nestle into the world of fashion wholeheartedly.