Netflix looking to win back unsubscribed users with less ads, report says

24 Oct 2023

According to a fresh report from AdExchanger, it seems that Netflix has adopted a strategy to tackle subscriber churn by integrating ads into its service, aiming to provide a lower-cost subscription option.

This approach appears to be effective in retaining users. During a recent earnings call, Netflix shared that the initiative has led to a notable increase in ad-supported sign-ups in the third quarter?. The ultimate goal with this ad tier is not to generate revenue from ads per se, but to attract new sign-ups with a more affordable subscription choice.