Netflix could be planning ‘always-on’ live TV channels

10 Jul 2026

As Netflix searches for new ways to keep viewers engaged amid signs of slowing engagement, the streaming giant appears to be exploring yet another avenue: always-on live TV channels.

According to The Wall Street Journal, Netflix is considering launching live channels that continuously stream content, giving subscribers something to tune into 24/7. Rather than committing to binge-worthy dramas like “Avatar: The Last Airbender” or the newest thriller “I Will Find You,” subscribers could leave a channel running in the background for hours of entertainment.

This move would put Netflix in more direct competition with free, ad-supported streaming services such as Pluto TV and Tubi. It could also provide a meaningful boost to Netflix’s ad business, since live programming typically doesn’t allow viewers to skip commercials.