Meta Unveils AI-Powered Ad Tools at Newfronts

2 May 2024

Meta has announced a range of new ad tools at NewFronts 2024, including improved creator search for affiliate campaigns, multi-destination product ads for Reels, and more.

First off, Meta’s adding new, machine learning-powered creator recommendations for brands in Instagram’s Creator Marketplace, which will help brands find the right creators to work with on their campaigns.