Meta Rolls Out Updates to Advantage+ AI Ad Targeting Tools
socialmediatoday
10 Feb 2025
Meta’s announced some new updates for its AI-powered Advantage+ ad campaigns, which, at best, aim to take all, or most of the campaign targeting decisions out of your hands.
Meta’s AI system is trained on actual ad results across its platforms and Advantage+ has proven to be a good way to get promotions in front of the right people, including audiences that you might not have considered yourself.
As such, it could be a valuable consideration, and now, Meta’s adding new elements into the mix.
First off, Meta’s testing a new, streamlined Advantage+ campaign setup, “so that marketers no longer need to choose between running a manual or ASC+ campaign.”
With this new process, Advantage+ optimization will be available for all of your campaign elements.
