Meta Provides AI Options To Help Brands Engage With Customers via DM

18 Jun 2024

Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use of private messages, as opposed to social platform posting, in order to boost active engagement.

First off, Meta’s testing out a new A.I. Q and A feature, based on the most popular questions that businesses receive on Messenger, in order to help streamline the query process.

As you can see in this example, the new feature provides custom, automated responses to common queries, with Meta aiming to make the bot feel more active and human in its replies.

That could help to save time in engagement, and drive more orders, with less human intervention. There will be limits to this, of course, and questions that the system cannot adequately answer, but the response engine is trained on Meta’s Llama 3 A.I. system, and should be able to cover a broader range of queries than previous bot tools.

Which Meta itself has tried out in the past.

While this new system is more advanced, it’s essentially the same offering that Meta originally launched in 2016, with its Messenger Bots platform.