Meta Prepares To Launch AI Personas To Retain And Engage Users

7 Aug 2023

Back in January, Meta CEO Mark Zuckerberg announced the creation of a new “top-level product group” focusing on generative AI and its role in creating a slew of features in the short and long term.

One of these features is AI personas, which could “help people in a variety of ways” – think AI-powered chat experiences on WhatsApp and Messenger, images (i.e., the ability to use AI to create Instagram filters and/or ad formats), and even video experiences.

According to the Financial Times, Meta’s work on AI personas is well underway, with the possibility of the new features being launched very soon – even as early as next month.