Meta Expands Roll Out of Generative AI Features for Ad Creation

4 Oct 2023

After testing them out with selected brand partners over the past five months, Meta has today announced an expanded launch of its new generative AI elements for ad creation, including text variations, background generation, and image expansion tools.
As the titles suggest, each of these new elements will use generative AI to provide more creative options, either through suggested post captions, alternative image backgrounds, or generated visuals to use in different ad formats.

Which could provide significant benefit in your ad creation process, with Meta’s initial test pool finding that the new options saved them significant time, and helped them maximize their campaigns.