Meta Expands Reels Ads To Instagram, Tests AI Features

20 Jun 2023

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach.

Meta is expanding Reels ads to Instagram, previously exclusive to Facebook.
The company is introducing app promotion ads to Reels to boost app downloads.
Meta is testing AI to optimize music in single-image Reels ads, aiming for better viewer engagement.