Meta Announces New Ad Options for Facebook Reels Ahead of the Holiday Push

10 Oct 2023

With the biggest shopping season of the year fast approaching, Meta has announced some new updates for Reels ads, in order to help brands tap into its fastest-growing content surface. First off, Meta’s adding Collections Ads for Facebook Reels, which are already available on IG.
Meta’s been testing the option on both Instagram and Facebook since October last year, and now, it’s making its Collections ads available to more brands within the Facebook Reels display. So not all marketers will be able to access it as yet, but Meta is looking to make the ad unit more widely available shortly.

TikTok also has its own version of the same, so Meta’s largely moving into line with other short-form video ad options.

Expanding on the format, Meta’s also testing new Multi-Destination Reels Carousel Ads, which will enable brands to drive viewers to multiple product pages based on each of the images shown in the display (this is already live for Carousel Ads on Instagram).