Meta Adds Video to Its Automated Catalog Ads

21 May 2024

Meta’s rolling out a new, automated video ad option, with Catalog Product Ads now also able to utilize video assets.

Previously known as Dynamic ad, Catalog Product Ads enable advertisers to upload their entire product catalog into Meta’s system, with Meta’s ad display process then showcasing the most relevant products to each user.
Catalog Product Ads can be targeted based on similar products that users have shown an interest in, or on specific products that a user has checked out on your website, via retargeting.

And up till now, these have only included still image placements, but now, video can also be included with your product listings, providing another way to expand your Catalog campaigns.