Meta’s Threads to Launch in Europe in App’s Biggest Expansion Since Debut

30 Nov 2023

Facebook parent Meta META -1.52%decrease; red down pointing triangle Platforms plans to launch Threads in Europe in December, according to people familiar with the matter.

The launch represents Threads’ largest market expansion since its debut in July and signals the social-media company’s commitment to the microblogging service, which rivals that of Elon Musk’s X, formerly known as Twitter.

Upon its launch in July, Threads became available to most markets worldwide, but Meta withheld launching in the European Union because of its regulations for online services, which are among the toughest in the world.