Meta’s Increasingly Relying on AI to Make Decisions About User Experience Elements

2 Jun 2025

As highlighted by Meta CEO Mark Zuckerberg in a recent overview of the impact of AI, Meta is increasingly relying on AI-powered systems for more aspects of its internal development and management, including coding, ad targeting, risk assessment, and more.

And that could soon become an even bigger factor, with Meta reportedly planning to use AI for up to 90% of all of its risk assessments across Facebook and Instagram, including all product development and rule changes.

As reported by NPR:

“For years, when Meta launched new features for Instagram, WhatsApp and Facebook, teams of reviewers evaluated possible risks: Could it violate users’ privacy? Could it cause harm to minors? Could it worsen the spread of misleading or toxic content? Until recently, what are known inside Meta as privacy and integrity reviews were conducted almost entirely by human evaluators, but now, according to internal company documents obtained by NPR, up to 90% of all risk assessments will soon be automated.”

Which seems potentially problematic, putting a lot of trust in machines to protect users from some of the worst aspects of online interaction.

But Meta is confident that its AI systems can handle such tasks, including moderation, which it showcased in its Transparency Report for Q1, which it published last week.

Earlier in the year, Meta announced that it would be changing its approach to “less severe” policy violations, with a view to reducing the amount of enforcement mistakes and restrictions.