LVMH Bets on AI to Navigate Luxury Goods Slowdown

9 Jun 2025

The luxury conglomerate, whose brands include Tiffany, Dior and Celine, said AI will be key to both operational efficiency and better customer retention in a tougher market

LVMH said artificial intelligence and agents will be key to navigating a broad slowdown and waning consumer demand in the luxury goods segment.

Over the past four years, the conglomerate has worked with Google Cloud to build a central data platform, housing data from its 75 brands, known as maisons. It’s now applying predictive AI, generative AI and agents in areas like supply chain planning, pricing, product design, marketing and personalization, all with the goal of maintaining and growing market share and improving operational efficiency.

“The market is becoming tougher for everyone,” said LVMH Group IT and Technology Director Franck Le Moal.