LVMH, Prada, Richemont join Web3’s Paris takeover

27 Feb 2024

Paris, ground zero of luxury, is also emerging as a hotbed of Web3 innovation. Last week, timed to align with the fashion month circuit, tech arbiters rallied to the city to host a quadriptych of digital fashion symposiums: Digital Fashion Week, Future+, Future Fashion Summit, and the annual NFT Paris.

With speakers from Prada, Aura Blockchain Consortium, Dior, and LVMH in tow this season, the events have evolved from a crypto bros knees-up to high-profile platforms that dissect the future of Web3 and its impact on the fashion industry.

These citywide summits are prime time for brands old and new to show off their innovations to the high-fashion posse.

“They not only facilitate connections with pioneers and influencers in the Web3 domain, but also play a crucial role in advancing the digital fashion landscape,” digital fashion house and NFT Paris attendee Nextberries tells Jing Daily.