Luxury’s next big personal shopper? Meta’s AI smart glasses

28 Apr 2024

Meta unveils a new styling assistant for its smart eyewear; Gucci expands its gaming presence; and Ralph Lauren deploys virtual try-on mirrors.

Luxury’s next big personal shopper doesn’t arrive in the form of a human or chatbot, but a pair of AI-powered Ray-Ban specs.

This week, Meta unveiled that its smart glasses, produced in partnership with the classic American eyewear brand Ray-Ban, will now include a personal styling feature designed to help wearers select and curate their outfits.

Meta captured the attention of the fashion cognoscenti last September with the launch of the second iteration of its glasses, amplified by viral media campaigns and extensive influencer marketing. Will the product’s new styling feature enjoy similar popularity?