Louis Vuitton’s $8K phygital jacket shows NFTs are here to stay

23 Apr 2024

Louis Vuitton has released its fourth NFT, this one inspired by Pharrell Williams’ FW24 runway, as part of the luxury megabrand’s new Web3 playbook.
Despite new developments such as Apple’s Vision Pro release and the artificial intelligence boom, Louis Vuitton is still cashing in on the non-fungible token (NFT) wave.
On Monday, the LVMH golden child dropped a digitized version of its leather varsity jacket – which originally appeared on its Fall/Winter 2024 men’s runway in January – to the 200 members of its Via community, the uber-exclusive NFT hub that launched in June last year.